MITSUBISHI ELECTRIC EUROPE - CSR
The Mitsubishi Electric Group promotes its Corporate Social Responsibility (CSR) activities based on the conviction that all business activities must take CSR into consideration. The Group's Corporate Mission and Seven Guiding Principles form its basic CSR policies.
We are vigilant in our enforcement of corporate ethics and compliance and constantly work to improve educational programs and strengthen our internal control system. At the same time, we pursue initiatives related to quality management, environmental preservation, philanthropy and improved communication with all stakeholders.
CSR activities in Europe:
Mitsubishi Electric Italy Sponsors Special Olympics National Games
Special Olympics' is the world's largest sports organisation for children and adults with intellectual disabilities, providing year-round training and competitions to more than 4 million athletes in 170 countries. Founded by Eunice Kennedy Shriver in 1968 and officially recognised by the IOC, its programs provide inclusion for children and adults with intellectual disabilities in the community by organizing training and athletic competitions in a variety of Olympic-type sports. Now in its thirtieth year Special Olympics Italy held a summer of events in 2013 hosted in four different cities (Milano/Lodi, Arezzo, Cagliari, Viterbo) with support from Mitsubishi Electric Italian branch as main sponsor. During the events around 13,000 athletes as part of 280 teams took part, along with 2000 volunteers in 12 official sports including athletics, bocce, bowling, football, equestrian, gymnastics, aquatics, basketball, tennis, alpine and cross country skiing, snowshoeing and snowboarding. Other sports during the events included golf, rowing, volleyball, badminton, cycling, hockey, table-tennis and triathlon. Volunteers from Mitsubishi Electric and other sponsors got involved with the event by bring the athletes to the stadiums, supporting them in the events and helping to make it a memorable and fun event for everyone taking part. Find out more about Special Olympics at www.specialolympics.it/
Image ©Historical Royal Palaces
Mitsubishi Electric Supports Historical Royal Palaces
Mitsubishi Electric Europe are pleased continue our support of Historical Royal Palaces. Historic Royal Palaces is an independent charity that looks after the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace and Kew Palace. Most recently Mitsubishi Electric's support has helped with the project to digitise their collection of more than 175,000 images into a searchable database.
For more information visit www.hrp.org.uk
Mitsubishi Electric France Promotes Biodiversity with Local Schoolchildren
Mitsubishi Electric's French branch have supported environmental education at a local school in Nanterre by providing a photovoltaic system to power a water feature, and donations to buy tools and equipment to maintain the garden as part of World Environment Day on 5th June. The UNESCO selected project was selected by the branch as it fits with the company's goal to promote biodiversity and support environmental preservation in local areas where it operates.
Image © A Bofill
Mitsubishi Electric and Palau de la Música Catalana
This year marks the eleventh consecutive year that Mitsubishi Electric’s Spanish Branch has sponsored the series of concerts ‘El Primer Palau’ at Palau de la Música Catalana, Spain. As well as enjoying famous works of music, the aim of the performances is to highlight awareness of young talent in the world of classical music. For more information visit www.palaumusica.org/
UK - Japan Young Scientists Workshop
Mitsubishi Electric has again supported the ‘UK - Japan Young Scientists Workshop' organised by Clifton Science Trust and held in association with the Babraham Institute and the Kaetsu Centre, at Cambridge University.
This year the workshop brought senior high school students together from across Britain and Japan to research and present on a wide range of topics, and similarly to last year was extended to include students from the Fukashima area which suffered during the recent earthquake and tsunami.
The student's presentations were again attended by Lord Rees of Ludlow, President of The Royal Society, Master of Trinity College and Astronomer Royal, who gave some of the closing remarks to the proceedings.
For more information about the UK-Japan Young Scientists Programme visit; www.clifton-scientific.org/uk-japan.html
Mitsubishi Electric UK Team Raising Money for Save the Children
Mitsubishi Electric's heating team recently completed a challenging 500km bike ride from Vietnam's Ho Chi Minh City to the stunning Angkor Wat Temple in Cambodia, as part of an on-going campaign to raise £150,000 for Save The Children. The group spent eight days travelling an average of between 65km and 100km a day and took in stunning scenery as they traversed narrow dirt tracks through coconut groves, paddy fields, mountain tracks and main roads on the journey. "The highlight of the whole trip was how friendly everyone was and wherever we went we were surrounded by smiling, happy children which helped lift the spirits," explained John Nock, General Manager for the Commercial Heating Systems Division, who arranged the visit.Although the team has finished the cycling, the fundraising goes on. To make a donation visit: www.justgiving.com/mitsubishielectric55.
Mitsubishi Electric Makes a World of Difference in Kenya
Mitsubishi Electric has donated solar panels to the Akamba Children’s Education Fund (ACEF) for installation at the Brainhouse Academy, in Kenya. Situated in Nairobi amidst one of the world's largest slums, the school was set up by the local community to advance the education and well-being of over 900 vulnerable children in the area.
The school operates in very basic conditions with just two non-flush toilets, no running water, no electricity and no school books, but despite the extreme circumstances all the children are educated and provided with one meal a day.Staff at the school are delighted with the gift and have described the installation of the panels as a dream come true.
For more information about Akamba Children’s Education Fund visit www.acef.uk.com
Students Learn How Old Products Are Recycled
In line with Mitsubishi Electric's environmental statement ‘Eco Changes' in April 2012 Mitsubishi Electric's Spanish office organised an excursion for around 100 students over three days to visit a recycling plant in the Madrid suburb of Torrejón de Ardoz. During the visit students could learn how air conditioners, batteries, monitors and television sets etc. were processed to be recycled.
Young Engineers visit Factory Automation Showroom at Mitsubishi Electric Polish Branch
Mitsubishi Electric's FA showroom was recently visited by 50 future polish engineers from a primary school in Krakow. Their special task was to draw a "Mitsubishi Eco Robot of the Future" and of course all who took part coped with this task perfectly. An additional attraction to the visit was a brief course of Japanese, where the children learned how to write their own name using Katakana. The pictures & projects of all those who took part were duly rewarded.
Mitsubishi Electric supports Make-A-Wish© Foundation
Mitsubishi Electric Europe's Spanish branch has signed an agreement with the Make-A-Wish foundation to sponsor trips and experiences for seriously ill children. The agreement was signed by Tania Rausell, president and founder of Make A-Wish ®, Leticia Metola Andrades, Director of the Foundation in Barcelona, and Masayuki Kawai, President of Mitsubishi Electric Europe, Spanish Branch. The sponsorship of the foundation falls within Mitsubishi Electric's Corporate Social Responsibility plan and will enable children between the ages of three and eighteen years who are seriously ill to fulfill their dreams. President and founder of Illusions ® Foundation / Make-A-Wish ® Australia, Tania Rausell said: "We are very pleased to have the help and support of Mitsubishi Electric which will help to provide us very important resources for these children." "This project is very exciting," said Masayuki Kawai of Mitsubishi Electric "because there is no better purpose for us than to make these children's dreams a reality."
Mitsubishi Electric’s Award-winning Renewable Education Programme
Renewable solutions provider, Mitsubishi Electric received nationwide acclaim for a pioneering educational programme which aims to teach the energy consumers of tomorrow all about renewable technologies. The company has been offering its Hatfield headquarters as a teaching resource to schools to help pupils understand the importance of adopting ‘the 3 R’s’ – Reduce, Reuse and Recycle. The scheme which is called ‘The Learning Curve’ involves schoolchildren visiting the company’s Renewable Training Centre for a morning session which is specifically designed to fit seamlessly into the curriculum. The initiative recently secured first prize in the Training Excellence category of The National Heat Pump Awards – an annual celebration of the best that the renewable sector has to offer. The judges called the programme, “an inspirational, exciting and totally new way to stimulate interest in renewable technology in our future workforce”. For further information, on the programme, visit the dedicated website at: www.thelearningcurve.me.uk or contact Jenny Maskrey by email at: email@example.com.
Mitsubishi Electric French Branch Corporate Golf day a resounding success with customers
On June 5th the French branch organised its first Corporate Golf day, inviting customers from across all business areas. 74 people followed the invitation, with 42 golfers taking it to the course, while 32 non-golfers and beginners enjoyed a fun-focused introduction to the game. "After having focused our Corporate sponsorship and events on the support of young musicians over the recent years, we felt it was time to offer our customers an alternative, and the excellent turn out and enthusiastic comments after the event confirmed our decision", explained Eric Pellerin, Vice President of the French branch. Continuing the theme of supporting young talent the branch will support young French golfer Romain Schneider in his strive to graduate from the Challenge Tour and become an established Pro on the European PGA Tour.
Russian Branch Supports Golf Style & Musiс 2012 Event
Mitsubishi Electric Russian Branch recently sponsored Golf Style & Musiс 2012, which was held on the 3rd of June 2012 at Moscow city Golf Club. This year the traditional tournament ‘Golf Style' joined with the charitable organisation ‘Hands` Music' supported by Yury Rozum - a famous Russian pianist who supports talented children of all ages. During the Spanish styled evening celebrations there was music performances by the foster-children as well as a charitable auction, with all monies raised donated to the fund.
Clean-Up Day Dusseldorf 2012
On the 24th March 2012 a team from Mitsubishi Electric joined over 140 companies, clubs and groups for the 14th Clean-Up Day in Dusseldorf. In total around 5000 participants took part in collecting more than 22 tons of rubbish from the banks of the River Rhine.
TV Spot link: www.mitsubishielectric.de/umwelt.php
Mitsubishi Electric Germany Sponsors Japanese "Samurai, Stage Stars and Beautiful Women" Exhibition
As part of the City of Dusseldorf's celebrations of 150 years of friendship with Japan, Mitsubishi Electric's branch in Ratingen has supported the exhibition which runs until January 2012. Located at the Museum Kunstpalast, the exhibition provides an interesting insight into the varied work of the masters of Japanese woodblock prints Kunisada and Kuniyoshi.
Name Sponsoring of the Mitsubishi Electric HALLE, Dusseldorf
Since April 1st, 2011 Mitsubishi Electric has become the new name sponsor of one of the most famous event halls in Düsseldorf. With this name sponsoring we aim to strengthen our brand and to further expand cultural exchange. "We expect that the Mitsubishi Electric HALLE will become a center of cross cultural activities of Europe and Asia", said Koji Miyashita, President of the German Branch of Mitsubishi Electric. In a press conference on April 19th, 2011 Mitsubishi Electric officially announced the name sponsorship. After the reconstruction works in summer 2011 the company were presented the new face of the HALLE to the population with a concert of the famous British singer James Blunt in October 2011. Each visitor to the concert had the possibility of being photo-shot as a star on stage thanks to the photo systems of Mitsubishi Electric. Based on the great success of this photo promotion, "Be a Star" now regularly takes place at events in the hall, giving Mitsubishi Electric an opportunity to present its products to the public.
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